Problem

For hands-on entrepreneurs whose dashboard is their desk, the design of today's business management tools are out of touch and often out of reach.

Trades teams form daily and dynamically, requiring a strong focus on coordination and rapid record-keeping. The market is filled with overly-complicated solutions that are either too time intensive to setup or too niche to match the many hats that Tradesmen wear.

The "team subscription" assumption is a white collar luxury that the working world has never been able to afford. A new model is needed that serves the least sophisticated and most skeptical users, based on the sovereignty of the individual and their gradual selection of services.